Nigerian markets. New possibilities.

The market
You know.
Now in your hands.

Buy directly from the wholesaler. Grow your shop beyond the stall. Deliver the next order. One platform connects it all.

Real market shops Direct conversations Doorstep delivery
Buyer
Seller
Delivery Man
A buyer finds their shop.The conversation begins.
From stall to doorstep.The market keeps moving.
01 / Find your market. Choose your shop.

App illustrations use sample orders and balances.

01 / A closer connection

A shorter journey.
A better deal for everyone.

The shop owner already has the goods. The buyer already needs them. We bring them together—and connect the delivery.

A real shop, a direct conversation and a clear place to start.

Closer to the source

Less in the middle.
More in your basket.

Buying through extra resale layers can add extra markups. MarketConnect puts you in touch with the wholesale shop owner directly.

Wholesaler→Sub-wholesaler
+ retailer
→You

The product, pack size, quality and delivery route determine the full price. Always compare the final total.

An illustrative basketTRY IT

See where the difference goes.

Via resale layers₦39,000
Direct + delivery₦32,000
BasketResale markupDelivery
Illustrative difference₦7,000

Example assumes a combined 30% resale markup and ₦2,000 delivery. These are illustrative inputs, not observed prices or a delivery quote. Seller prices include any seller-side commission. Savings are not guaranteed.

02 / For Buyers

Go to the market.
Without going anywhere.

The fabrics you love. The shop owner you trust. The wholesale price you came for. Find them from your phone, wherever you are.

  • The real shop. The direct price.

    Discover wholesalers by market or return to a seller’s shared storefront.

  • A conversation before checkout.

    Ask about colours, pack sizes and availability. Negotiate with the owner in the app.

  • Your order, brought to you.

    Confirm the delivery quote for your address and let an approved rider handle the journey.

See featured shop products
BUY / 01
Illustrated fabrics and tailoring suppliesIllustrated shoes and bags
Ask the shop owner.Keep the conversation in the app.
Based on your Buyer app screens · sample content
SELL / 02
Your name above the door.Your logo on the receipt.
Online + at the counterOne inventory. A clearer picture.
Based on your Seller app screens · sample content
03 / For Sellers

Your shop.
Your brand.
A whole new reach.

A free online branch of your physical shop, plus the tools to run both from your phone. Keep the name and customer relationships you’ve worked hard to build.

A link. A QR. Your own shop.

Share your branded storefront. Turn a walk-in visit into the next online order.

One stock record.

Mobile POS, online orders, inventory and camera barcode scanning together.

Your customer book.

Only people who ordered from or chatted with your shop. Private to your business.

A view of your business.

Sales reports, wallet, withdrawals, promotions and delivery assignments.

Open your free shop

Free storefront. Commission applies to platform sales. Profile completion unlocks business tools. Accounting is coming.

04 / For Delivery Men

Your next pickup.
From a whole market.

You keep the market moving. Connect with sellers who need deliveries, whether you ride independently or run a logistics business.

  • More shops in your work pipeline.

    Receive assignments from sellers and the platform’s delivery network.

  • A clear job from pickup to drop-off.

    Keep the parcel, shop location, customer address and delivery status together.

  • Know what you’ve earned.

    View delivery earnings, wallet transactions and withdrawals in one place.

Become a delivery partner

Registration is subject to identity checks and approval. Jobs and earnings depend on demand, route and completed deliveries.

DELIVER / 03
The market
The doorstep
Delivery complete.Earnings recorded in your wallet.
From Rider Core + Money screens · sample orders and balances
Real people. Real places.

Trust starts with
Who’s on the other side.

A physical shop. An identifiable delivery partner. A conversation and order record you can return to.

Verification supports trust.

Seller business checks and rider identity checks support approval, with manual review when needed.

A pin at both ends.

Shop locations, postcodes and delivery pins make the starting point and destination clearer.

Keep the details together.

Talk to the seller in the app and confirm the product, quantity, price and delivery terms.

Established payment providers.

Paystack and Flutterwave support platform payments. Check the full order total before paying.

05 / For Investors

A big opportunity.
Built shop by shop.

Digitise the shop. Connect the buyer. Enable the delivery.
MarketConnect earns a commission on every completed platform sale.

Delivered by email and WhatsApp
THE ADDRESSABLE OPPORTUNITY
Nigeria / central model₦135.6bn
Lagos / initial focus₦6.97bn

Potential annual online merchandise GMV.
Modelled opportunity, not current platform sales.

How we modelled the opportunity +

Central planning estimates use the 2020 formal enterprise frame, explicit wholesale and category-fit assumptions, and ₦3.6m annual online GMV per eligible seller. The Lagos model adds a readiness filter. This is conditional sizing, not a measured 2026 market census. Lagos is included within Nigeria.

Read the research and assumptions
01 / The entry point

Existing shops.
Repeat purchasing.

Start with wholesale shops and the buyers who already know them.

02 / The retention engine

Business tools
Used every day.

Stock, POS, private customer records and orders in the seller’s workflow.

03 / The business model

Commission
On completed sales.

Earn as trade moves through the platform, with a free storefront at the start.

FIRST SIX MONTHS / PLANNING TARGETS

What we’re building towards.

1,000Verified sellers
30,000Buyer profiles
3,000Rider profiles

Founder targets, not achieved traction or forecasts of active users. Rider profiles do not represent full-time jobs or guaranteed earnings. Full assumptions and operating needs are covered in the investor materials.

A few things to know

Good questions.
Straight answers.

The details that help you take the next step.

Talk to the team
Is opening a seller storefront really free +

Yes. The core offer is a free branded online storefront and seller tools. MarketConnect earns a commission on platform sales. Review the applicable commission and payment terms when registering.

Can I buy from a seller I already know +

Yes. Open their shareable storefront link or find the shop on the marketplace. Chat with the owner to confirm the product, quantity, availability and price before ordering.

Do wholesale prices mean I must buy in bulk +

Each seller sets their own units, minimum quantities and price terms. Check the listing and confirm the pack size with the seller. Compare the full delivered total for your basket.

Can sellers manage walk-in sales and use their own riders +

Yes. Mobile POS and online orders work with the same inventory. Sellers can capture walk-in customer details and use their own registered, approved riders or approved platform delivery partners. Completing the seller profile unlocks business tools.

Who can register as a delivery partner +

Individuals and logistics businesses can start registration. Identity verification and approval are required before receiving assignments. Add the requested identity documents, location and emergency contact during onboarding.

How do I get the investor pitch deck +

Use the request form to provide your name, email and WhatsApp phone number, and consent to receiving the materials on both channels. The deck link will be sent through the configured delivery service.

The MarketConnect investment story

Let’s build the next
Chapter of market trade.

Open the investor presentation now and receive Google Drive links by Email and WhatsApp.

Include your country code. Nigerian local numbers are also accepted.

Your details are used to deliver these materials and respond to your enquiry.